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Samantha Wolfe starts with “why.” Understanding the “why” that drives your customer, will drive your business. Offer solutions that simplify the problem and create bullseye utility with your service. As a marketing professional, Samantha is laser-focused on 360 video technology and is passionate about emerging technology. If you have the chance to connect with Samantha, just utter the phrase “hand tracking capability” or “volumetric capture” and she’ll be all ears.
Here’s the scoop:
Samantha is Managing Partner/Co-Founder of We Are Phase2
Home Base?
New York
Can you tell us a story about what brought you to this specific career path?
I watched a 360 video and was inspired to find the marketers in the field. I found very few and thought that needed to change.
So I decided that I could help make that change happen:
- To be a marketer for XR
- To empower marketers outside of the industry to use the technology
When did the entrepreneur light bulb go off?
When I got offered my first project for a fee.
What advice would you give other women wanting to start a biz?
Try it, even if it’s a side-hustle.
How do you bring goodness to the world?
I’m trying to help the emerging tech industry overall using the skills I have: marketing.
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None of us can achieve success without some adversity along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I’m grateful to Cathy Hackl for reaching out to me saying, “Do you want to write a book with me?”
What are your “5 Leadership Lessons I Learned From My Experience” and why?
- Try New Things. Don’t be afraid to try something new, even if it scares you
- Keep Learning. Read constantly and consistently, even on topics outside your industry or expertise
- Meet People. Network, network, network
- Ask Questions. Figure out what everyone else’s goals and objectives are first, if at all, possible
- Just Keep Going. Sometimes you don’t have the answer nor know where to look for it, but, if you keep at it, eventually that answer will come.
Favorite “Life Lesson Quote”
“Why should [your client/your target] care?”
It’s good to ask “Why should [your client/your target] care?”
Often people are so wrapped up in their own company and solutions that they forget that the people receiving your company’s pitch or the people who are reading your website don’t care as much as you do about your company. You need to make it really obvious and distinctive as to why they should care.
Is there a person in the world whom you would love to have a private breakfast or lunch with, and why?
There are so many! Amy Webb of the Future Today Institute, Simon Sinek, Scott Belsky of Adobe. I would love to learn from them and gain insights into their fields of expertise.
Secret talent?
Simplifying super complicated topics into simple bullet points.
Zodiac sign?
Virgo
Currently reading?
The Subtle Art of Not Giving a ____
Where will social media in five years?
As someone in emerging tech, it will be “on your face” or “on your body,” so built within your AR glasses and/or within your clothing or accessories.
Favorite drink order?
Fruit juice with seltzer
Favorite Instagram Account?
Anyone integrating the new shopping feature.
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Must-Have Technology?
Just one? Never just one.
Favorite Way to Decompress?
Twitter handle?
Women You Admire?
All of the XR women CEOs and women marketers in the business.
Linkedin Profile?
https://www.linkedin.com/in/samanthawolfe/
What are you excited about for this year?
I’m excited to see where and how to apply hand-tracking capabilities, volumetric capture, and holograms in marketing and advertising campaigns.
Find Samantha in New York adorning *definitely* more than one piece of technology at any time. Connect with her on LinkedIn and look out for her XR, never-been-done-before magic coming to a marketing campaign near you.
